Quantities of goodies for a trade show

Trade shows are key events for companies wishing to promote their products and services, exchange ideas with prospects and partners, or raise their profile. Promotional goodies are one of the most popular ways of attracting visitors' attention and leaving a positive mark on your brand. But how many and what types of goodies should an exhibitor at a trade show plan for?

Let's take the example of the Paris e-marketing trade show, which takes place over 3 days and attracts some 18,000 participants. It's important to ask yourself a number of questions before deciding on the quantity of goodies to provide. First of all, what is the objective of the operation? Is it to raise brand awareness, build loyalty among existing customers, or attract new prospects? Secondly, what is the budget for this operation? Is it possible to plan for quality goodies to be distributed in large quantities, or should you give priority to quality over quantity?

In terms of current trends, we can see that eco-responsible and made-in-France goodies are increasingly popular with exhibitors and visitors alike. Indeed, consumers are increasingly aware of the environmental impact of their consumption and are looking for sustainable and responsible products. Goodies made from eco-friendly materials such as bamboo, wood or organic cotton are therefore increasingly popular. Similarly, local manufacturing is an important choice criterion for many consumers, who want to support the local economy and limit the carbon footprint of their purchases.

Based on these elements, we can propose a selection of promotional goodies that meet these criteria and are likely to appeal to visitors to the e-marketing trade show. Here are a few ideas:

Organic cotton bags: practical and reusable, they're an ecological and practical alternative to plastic bags. You can personalize the bag with your brand logo or promotional message.

Wooden pens: ecological and original, they are available in different types of wood (bamboo, beech, maple, etc.) and can be engraved with your brand name or a personalized message.

Stainless steel water bottles: practical and environmentally-friendly, they reduce the use of plastic bottles. You can personalize the bottle with your brand's logo or a promotional message.

Burlap tote-bags: made from recycled materials, they are durable and resistant. You can personalize the bag with your brand logo or promotional message.

Personalized badges: practical and fun, they let visitors show their support for your brand. You can personalize the badge with your brand logo or a promotional message.

In short, for a trade show such as the Paris e-marketing trade show, it's advisable to offer practical, useful goodies, while setting yourself apart from the competition with original, innovative products.

If you're a marketing or communications manager looking for original, eco-friendly products for a trade show, Iconyst will provide a dedicated project manager and his creative team to help you develop your communications strategy. We specialize in the design and production of ethical, high-quality goodies that meet the expectations of your targets. Don't hesitate to call on us to bring your project to fruition and leave a lasting impression on your visitors!